INDUSTRY NEWS www.images-magazine.com 12 images OCTOBER 2026 Adam Ellena is clear about the style he wants to nominate: “ At the moment, my favourite is the Heavyweight Hoodie from Just Hoods.” As the managing director of Printing on Sea, a print and embroidery business based in Clacton, Essex, he has plenty of experience when it comes to selecting the right garment. “We specialise in high-quality custom gear for businesses, teams, and other organisations, as well as retail merchandise. Established in my spare room back in 2015, we’ve grown into a business capable of handling all types of orders – from one-off singles to runs of thousands!” His reason for choosing the Just Hoods Heavyweight Hoodie is straightforward: “For the price, the quality is fantastic. It fills a huge gap in the market for heavyweight hoodies – most other options out there are very expensive by comparison, so this is something we’ve needed for a while. From the second we got our sample, we knew it was a winner. We’ve already sold hundreds to clients looking for a premium, heavy-duty feel they can offer their members or customers at a really reasonable price. “Like all Just Hoods gear, it’s really easy to decorate, but its ultrasmooth surface makes it particularly brilliant for direct-to-film (DTF) printing – you get an incredibly crisp, clean finish every time.” It’s ideal for the merchandise market, he says. “It gives brands, clubs, and creators that high-end retail look and feel that buyers love, without pushing the price out of reach.” printingonsea.co.uk Want to know what your industry colleagues really think of the garments and accessories they decorate? Each issue, one reader tells us why they rate a particular product READERS’ CHOICE Adam of Printing on Sea says the Heavyweight Hoodie from Just Hoods is fantastic quality Connect with us on LinkedIn @ImagesMagUK Wilcom rewards loyalty with new programme Embroidery software company Wilcom has introduced a new loyalty programme called Wilcom Thrive. Free for embroidery professionals to join, Thrive rewards users with points that build up to move the users into different tiers: Bronze, Silver, Gold and Platinum. Each tier unlocks a new set of benefits, including money off subscription renewals. “The tasks are things you are very likely doing already,” the company explained. “Finishing an Academy lesson or a full course. Attending a webinar. Leaving a review. Writing a few lines about how your business uses EmbroideryStudio. Giving us feedback on a beta feature. Every one of them is worth points, and every point counts toward your tier.” Over the coming months Wilcom says it will be adding challengers, point multiplier campaigns and an expanded benefits catalogue. Those wishing to join need to be a Wilcom commercial user and have a Wilcom account. imagesmag.uk/wilcom-thrive Images columnist co-authors book on disability inclusion Marshall Atkinson has co-authored a new book that aims to give garment decoration companies a practical roadmap for building disability-inclusive workforces while improving business performance. INKclusivity: Company Benefits of Disability Inclusion & How-To Implementation Guide is now available for free download, giving organisations a step-by-step roadmap to recruit, train, retain, and empower individuals with developmental disabilities. Authored by Jed Seifert and Vince Bartozzi of Stakes MFG, Patrick Bardsley and Tim Howe of Spectrum Designs, and Marshall Atkinson of Atkinson Consulting andanImages columnist, the book draws on decades of real-world experience building businesses and inclusive workforces to show companies how an often-overlooked talent pool can become a competitive advantage and redefine what businesses think is possible. Readers will learn how to launch and scale inclusive hiring programs for people with disabilities; access free support services to source, train, and retain neurodiverse talent; empower teams to move from false assumptions to meaningful action; and experience the measurable ROI (return on investment) of building an inclusive organisation. INKclusivity can be downloaded for free or you can purchase a hard copy on Amazon at INKclusivity.com/book. imagesmag.uk/inkclusivity-book INKclusivity offersa practical roadmap for building disabilityinclusive workforces Wilcom userscan join its ewloyalty rogramme ne pr
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