Mike Carden, of Balmoral Knitwear, breaks down the bespoke Christmas sweater ordering process

For bespoke designs of Christmas sweaters (we’ve done sweaters for promotional companies where the end-users include beer companies, toothpaste brands, soft drinks brands and TV companies) it is best to start the design process by around September.

Firm orders really need to be placed by around mid-October, to allow time for any special shades of yarn to be brought in.

When our customers miss those dates, and it does happen, it will either mean that we are then really up against the clock (and Christmas tends not to be movable), or we have to advise the customer that Santa won’t be delivering their festive knitwear order until the following Christmas.