Author: Dane Clement
Date Published: 2010-06-01

Optimising Photos for Print

IMAGES' computer graphics expert, Dane Clement provides some essential tips on how to manipulate photographic files to give the best possible printed results…

Before and after: the original photographic image (above), and the same image after Dane has completed his recipe of enhancements for optimising image quality for print (below)

Whether you use screen printing or digital printing, a critical aspect of your workflow is ensuring that your artwork looks as good as possible. Basically, the better your artwork appears before going to print, the better it will look when printed. With digital printing, in particular, decorators are now receiving more colour photos for reproduction on shirts than ever before. However, as most of you will already know, the photos that those customers supply are not always of printable quality, and yet the customers still expect you to make the images look good when they are printed on their garments. While some photos are beyond 'saving', Adobe Photoshop does provide a range of tools that, used correctly, will help you to greatly improve the majority of photos – dramatically so, in some cases. Here are some of the aspects of a photo that can generally be improved:

Optimising photos or paintings is fairly simple if you follow certain steps. Even though some of the following steps are high-end tricks, they provide a recipe that anyone can typically master. If you practice these steps, in order, for every full-colour image you work on, the process will become a habit and you'll be producing optimised images in no time at all. Every step is always carried out in the same order; however, the amount that you need to move the sliders and/or the numeric values you enter at each step may vary, depending on the original image file.

The recipe for optimising photos.

Here is the basic recipe that you can use to make every photo look its best:

Figure 1A Figure 1B

Step 1. Choose the original image you want to work with (see above, left). With the image open go to the Image menu > Adjustments > Selective Color (Figure 1A). You are aiming to remove all of the neutrals (greys) in the image in order to clean up the image's colours. Step 1a. In the Selective Color dialogue window, select 'Neutrals' in the Colors drop-down menu. Start by putting a number '3' in each of the C,M,Y and K boxes. If this is not enough, try '5'. You will generally use settings of between '3' and '8', depending on your image. In this case, I used '8' (Figure 1B). Notice the image adjustments with the Neutrals set to '8' (Figure 1C below)

Step 2. The next step in the recipe is to adjust the Hue/Saturation. Go to the Image menu > Adjustments > Hue/Saturation (Figure 2A).

Figure 2A Figure 2B
In the Hue/Saturation dialogue box, move the Saturation slider to the right. Each image is different, so be sure you don't go too far. If you go too far, your colour will 'flatten out' and start to degrade the image. In this case, I used a setting of '+26' (Figure 2B). Notice the changes to the image following the adjustment so far (Figure 2C below).

Step 3. Next, you are going to adjust the Contrast in the image. This is the only part of the process that I would suggest simply entering a standard setting of '5' in the Contrast area of the Brightness/Contrast dialogue box – Image > Adjustments > Brightness/Contrast – and clicking 'OK' (Figure 3A). The aim, here, is to give the image a slight 'bump' in Contrast only.

Figure 3A Figure 3B
If you are using any version of Photoshop prior to CS3, the tools at your disposal will work just fine. If you are using CS3 or CS4, you should check the 'Use Legacy' box, and then type the number '5'. Adobe made significant improvements to this feature in CS3, but, believe it or not, you want to use the old 'bad' version (Figure 3B).

Figure 4A

Step 4a. Now you need to set your Black point and White point in the image. If you work in the RGB mode, as I do, you will be able to do this 'visually' on screen, as you'll see here. Go to the Image menu > Adjustments > Levels (Figure 4A). In the Levels dialogue window, select the small black triangle to the left, just below the histogram (Figure 4B below). While holding down the Alt-key on a PC (or the Option-key on a Mac) slide the triangle to the right until you see the first solid black 'chunks' of colour. The small chunky black areas are a visual representation of the true blacks in the image: if you are using a CMYK image, you will not be able to see this.

Figure 4B Figure 4C
Step 4b. Do the same thing to set the white point in the image. Only this time, choose the small white triangle and slide it to the left. Hold down the Alt/Option key until you see small white 'chunks' of colour in the image (Figure 4C). Check how the image is progressing to this point (Figure 4D).

Step 5a. The final thing we need to do is to sharpen the image. The technique I use here is a high-end trick that allows you to sharpen the image considerably without 'harming' any of the colour data. Go to the Image menu > Mode > Lab Color (Figure 5A). If your Channels palette/tab is not up on your screen, go to the Windows menu > Channels to bring it up. Select the Lightness channel only (Figure 5B). This channel contains the luminosity, or detail, of the image.

(The 'a' and 'b' channels contain all of the colour data in the image.) You want to sharpen just the detail of the image, so that you don't affect the colour. Sharpening on an RGB image could contaminate the image and cause colour halos or pixels to appear around other colours.

Step 5b. Go to the Filter menu > Sharpen > Unsharp Mask (Figure 5C). The name may sound odd, but we actually will be sharpening the image, not 'unsharpening' it. When the lightness channel is selected by itself, the image should look like a greyscale image. I leave the Radius and Threshold settings at their defaults and only move the Amount slider. In this case, I moved the Amount slider all the way to '173'. If you look at the small preview window in the Unsharp Mask dialogue box, you will see the way the original image looked. The full-size image is the sharpened image (Figure 5D below).

Step 6. Once you get the image sharpened as you want it, click 'OK'. Now change the Mode back to RGB. This completes the optimising process. If you compare the before and after images, you'll find that the photograph is much improved, and it will produce a much higher quality garment print.

If you follow these easy steps, you'll soon be achieving great results in less than a minute per image. What's more, you'll find that your customers will keep coming back to you because of how great you make them look!


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Dane Clement

Dane Clement is renowned for his expertise in computer graphics and colour separations. He works as an application specialist and is the founder of Great Dane Graphics – a supplier of high quality vector artwork for garment decoration.

Web: www.greatdanegraphics.com


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IMAGES Magazine reports on all  issues of the garment decoration industry

New bags and jackets from Regatta

IMAGES Magazine reports on all  issues of the garment decoration industry

Regatta’s schoolwear offering for 2010/11 goes from strength to strength with the launch of a new range of school bags. The new bags include the TRB035 Kids Gymsac, TRB036 Book Bag, TRB039 School Backpack 20l, TRB008 Highschool Rucksack 10l, TRB029 Scholar Backpack 20l, and TRB058 Sports Bag 30l. All feature ample areas for branding and will be available in a range of colours that co-ordinate with the Regatta schoolwear range. The brand’s school jackets include the TRW432 Fresher – a lightweight water-repellent and windproof fleece-lined jacket, in six school inspired colours.

The TRA652 Kids Uproar softshell is Regatta’s first kid’s softshell for the school uniform market, and provides a sporty, stylish alternative to conventional school outerwear. Made from resilient Regatta Softshell fabric with water-repellent finish, it features reflective trim and a printed name label. "This jacket is ready for the rough and tumble of the playground,” Regatta advises.

The TRW418 Kids Dover Jacket, with its snug fleece lining and Thermoguard insulation, is the children’s version of the popular adults’ waterproof Dover style. Made from Hydrafort fabric, the jacket’s waterproof protection is guaranteed, states Regatta.

A staple of the Regatta schoolwear range, the TRA900 Kids Term Time waterproof reversible jacket is made from peached polyester with a reversible fleece inner, making it a versatile choice for the winter term. It can be worn as either a warm lined waterproof jacket, or reversed and worn as a fleece with waterproof lining.

The Regatta TRF542 Kids Thor III Fleece is made from 250 series anti-pill Symmetry fleece. It has two lower pockets, an adjustable shockcord hem on sizes 7 years and upwards, and is available in five traditional school colours. The Kids Thor III is, "A hardwearing and smart addition to any school uniform,” according to Regatta. The brand also offers the KW943 Kids Breathable Packaway II Jacket and KW944 Overtrousers, and the W908 Kids Stormbreak Jacket and W808 Overtrousers. "These continue to be great sellers in the schoolwear market," says Regatta.

www.regattacorporatewear.com.

IMAGES Magazine reports on all  issues of the garment decoration industry

New bags and jackets from Regatta

IMAGES Magazine reports on all  issues of the garment decoration industry

Regatta’s schoolwear offering for 2010/11 goes from strength to strength with the launch of a new range of school bags. The new bags include the TRB035 Kids Gymsac, TRB036 Book Bag, TRB039 School Backpack 20l, TRB008 Highschool Rucksack 10l, TRB029 Scholar Backpack 20l, and TRB058 Sports Bag 30l. All feature ample areas for branding and will be available in a range of colours that co-ordinate with the Regatta schoolwear range. The brand’s school jackets include the TRW432 Fresher – a lightweight water-repellent and windproof fleece-lined jacket, in six school inspired colours.

The TRA652 Kids Uproar softshell is Regatta’s first kid’s softshell for the school uniform market, and provides a sporty, stylish alternative to conventional school outerwear. Made from resilient Regatta Softshell fabric with water-repellent finish, it features reflective trim and a printed name label. "This jacket is ready for the rough and tumble of the playground,” Regatta advises.

The TRW418 Kids Dover Jacket, with its snug fleece lining and Thermoguard insulation, is the children’s version of the popular adults’ waterproof Dover style. Made from Hydrafort fabric, the jacket’s waterproof protection is guaranteed, states Regatta.

A staple of the Regatta schoolwear range, the TRA900 Kids Term Time waterproof reversible jacket is made from peached polyester with a reversible fleece inner, making it a versatile choice for the winter term. It can be worn as either a warm lined waterproof jacket, or reversed and worn as a fleece with waterproof lining.

The Regatta TRF542 Kids Thor III Fleece is made from 250 series anti-pill Symmetry fleece. It has two lower pockets, an adjustable shockcord hem on sizes 7 years and upwards, and is available in five traditional school colours. The Kids Thor III is, "A hardwearing and smart addition to any school uniform,” according to Regatta. The brand also offers the KW943 Kids Breathable Packaway II Jacket and KW944 Overtrousers, and the W908 Kids Stormbreak Jacket and W808 Overtrousers. "These continue to be great sellers in the schoolwear market," says Regatta.

www.regattacorporatewear.com.